Beale & Company launches a ‘new look’Monday, 28th October 2013
The new brand identity unveils a more modern look for the Firm and also a new strapline – Collaborative Approach. Creative Solutions.
The Firm has held the current Beale & Company brand for many years and it has been an important element in defining who the Firm is and what it is known for. The new identity strengthens and modernises this image and how the Firm now presents itself in the markets in which it operates. Importantly though the people, values and culture that the Firm represents is the same and the philosophy that ‘the client comes first’ still remains true.
One of the objectives with the new website was to highlight the Firms specialist construction, insurance, professions and technology sectors, the services provided for each and also emphasise the international reach of the business. We have a proud history of acting for clients around the world and our international practice means we are structured to advise clients either directly from our well established offices in the UK and Dublin, or in collaboration with our international partners across Africa and Europe.
The new website and visual identity will help the Firm to communicate and cement its strong position in these markets to existing and potential new clients. It will also ensure a consistent identity, online and offline.
Antony Smith, Senior Partner, comments – “2013 marks 175 years since Beale & Company was founded, in 1838. This is a fantastic milestone and achievement for the Firm but we felt it was time to take a step back to ensure our image continued to reflect who we are. Our brand refresh signifies our commitment to developing with our clients and the market and to further growth”.
– Ends –
For further information please contactKatie Garrett Marketing Manager T: +44 (0) 20 7420 8664 E: firstname.lastname@example.org
About Beale & Company
Beale & Company provides commercial and cost effective legal advice to the construction and engineering, insurance, professions and technology sectors, both in the UK, Ireland and internationally. With a first class reputation in advising on highly complex and technical matters both in the disputes arena and as corporate/commercial packages, we are known for establishing client objectives and providing robust solutions. The firm has offices in London, Bristol and Dublin. It is also a founder member of the European Network, Lexicom, and has a best friend’s relationship with the ALN (Africa Legal Network).